Gene Yoon, Chairman & CEO of Fila Global
Fila will present its Korean branch’s business model as a global standard for Fila operations around the world, said Steve Wynne, 51, president and chief executive of Fila Sports S.p.A., who visited Korea yesterday.
Since it was established in 1991, Fila Korea has grown more than 30 percent every year on average, leading the growth of the entire group, he said.
Mr. Wynne is credited with boosting the revenues of Adidas America as chief executive from $400 million in 1996 to $1.7 billion in 2000. He joined Fila in February.
By locally producing all of its products, Fila Korea can quickly adapt to changes in fashion trends and decrease inventory stock, he said.
Fila Group was taken over by SBI Holdings last June.
At that time, Yoon Yoon-soo, 58, president of Fila Korea, took part in the takeover and assumed the position of the president of Fila Asia as well.
Mr. Wynne said that Fila Group successfully completed a thorough restructuring last year.
In Europe, the company laid off 30 percent of its total staff, or about 550 workers. In the United States, the company shed 10 percent of its total staff, or 100 workers, Mr. Wynne said.
He said that Fila will focus on developing high added value products, such as golf-related products, and will aggressively localize.
Compared to Nike or Adidas, Fila is still a small company, but that means its organization is flexible and effective enough to fast adapt to the local culture, he said.
Mr. Yoon said Fila Korea plans to make a large investment in the local business this year.
For the first time in 14 years, Fila Korea’s business shrank nine percent last year.
“Due to the sluggish economy, customers tend to prefer low-priced products,” Mr. Yoon said. “So we will develop products that meet such demands.”
Fila Korea currently produces all of its products in Korea, but Mr. Yoon said the firm will think about shifting production to China as the costs of production increase.
Since it was established in 1991, Fila Korea has grown more than 30 percent every year on average, leading the growth of the entire group, he said.
Mr. Wynne is credited with boosting the revenues of Adidas America as chief executive from $400 million in 1996 to $1.7 billion in 2000. He joined Fila in February.
By locally producing all of its products, Fila Korea can quickly adapt to changes in fashion trends and decrease inventory stock, he said.
Fila Group was taken over by SBI Holdings last June.
At that time, Yoon Yoon-soo, 58, president of Fila Korea, took part in the takeover and assumed the position of the president of Fila Asia as well.
Mr. Wynne said that Fila Group successfully completed a thorough restructuring last year.
In Europe, the company laid off 30 percent of its total staff, or about 550 workers. In the United States, the company shed 10 percent of its total staff, or 100 workers, Mr. Wynne said.
He said that Fila will focus on developing high added value products, such as golf-related products, and will aggressively localize.
Compared to Nike or Adidas, Fila is still a small company, but that means its organization is flexible and effective enough to fast adapt to the local culture, he said.
Mr. Yoon said Fila Korea plans to make a large investment in the local business this year.
For the first time in 14 years, Fila Korea’s business shrank nine percent last year.
“Due to the sluggish economy, customers tend to prefer low-priced products,” Mr. Yoon said. “So we will develop products that meet such demands.”
Fila Korea currently produces all of its products in Korea, but Mr. Yoon said the firm will think about shifting production to China as the costs of production increase.
by Park Hye-min
댓글 없음:
댓글 쓰기